Senior Copywriter
Core
Creating compelling, compliant, and conversion-focused content across multiple iGaming channels for acquisition, retention, and reactivation campaigns.
Role type
Senior Copywriter (iGaming)
Builds
CRM campaigns, promotions, landing pages, app notifications, emails, SMS, and push notifications
Domain
iGaming / Regulated digital industries
Deliverable
product features
Required skills
CRM copywriting, conversion-driven marketing, regulatory compliance, multi-market messaging, data analysis, A/B testing, brand voice management, mentoring
Preferred skills
Experience in fintech, understanding of player lifecycles
Technologies
None stated
Responsibilities
Develop copy for CRM campaigns, promotions, landing pages, app notifications, emails, SMS, and push notifications; Write and optimise copy for acquisition, retention, and reactivation campaigns; Ensure content complies with iGaming regulatory requirements and responsible gambling guidelines; Collaborate with Compliance and Legal teams to review and approve marketing content; Maintain and evolve the brand voice and tone across all communication channels; Interpret complex product features, bonuses, and T&Cs into clear, player-friendly messaging; Brief and mentor junior copywriters; Work with designers, product managers, and CRM specialists to deliver cohesive campaigns; Analyse campaign performance and optimise copy based on data, A/B testing, and player behaviour; Stay up to date with industry trends, competitor messaging, and regulatory changes.
Seniority
Senior, hands-on IC with mentoring responsibilities