Digital Marketing Manager
Core
Own the technical SEO and CMS migration strategy, including WordPress to HubSpot migration, schema architecture, and Answer Engine Optimization (AEO) for an AI-driven hospitality platform.
Role type
Senior Technical SEO & Digital Marketing Manager
Builds
Enterprise CMS migration, structured data layers, and AI-optimized content strategies
Domain
Hospitality Technology / AI-driven Marketing
Deliverable
production ML models | product features | dashboards & analysis
Required skills
WordPress to HubSpot CMS migration, Schema markup, Core Web Vitals, GA4, Looker, AEO/LLM-search optimization, AI tool fluency, SEO content editing
Preferred skills
CRO, Looker Studio, Paid advertising, Hospitality tech
Technologies
WordPress, HubSpot CMS, HubL, GA4, Looker, Claude AI
Responsibilities
Execute end-to-end WordPress to HubSpot CMS migration with redirect strategy and link equity preservation; Design and implement schema markup for Google SERPs and LLM answer engines; Define and execute AEO strategy for citation by AI agents; Optimize Core Web Vitals, site architecture, and robots.txt; Build measurement infrastructure connecting SEO to revenue; Leverage AI agents for content generation and technical audits; Edit and direct SEO content production; Run CRO and A/B testing on conversion pages
Seniority
Senior, hands-on IC
