Regional Marketing Manager
Core
Lead portfolio strategy and innovation agenda for Flora Professional's Out-of-Home (OOH) segment, targeting chefs, cooks, baristas, and bakers.
Role type
Regional Marketing Manager (Innovation & Strategy)
Builds
Breakthrough product and service solutions, communication toolkits, and customer-ready sales materials for the OOH market.
Domain
Food & Beverage / FMCG / Out-of-Home (OOH)
Deliverable
product features
Required skills
Strategic and commercial acumen, brand building, innovation management, portfolio management, project management, consumer behavior analysis, integrated multi-channel marketing, cross-functional leadership, data-driven decision-making.
Preferred skills
Experience in food or FMCG sector, storytelling, digital mindset.
Technologies
None explicitly stated.
Responsibilities
Define and drive the regional innovation roadmap; lead end-to-end innovation and renovation projects from insight to launch; orchestrate cross-functional teams across R&D, Supply Chain, Commercial, Finance, and Regulatory; lead development of impactful communications and campaigns; track post-launch performance and optimize initiatives.
Seniority
Senior, hands-on IC