Digital Content & Influencer Marketing Manager
Core
Strategic ownership of social media and content marketing, building a brand voice for parents and managing an influencer/UGC ecosystem to drive Instagram growth.
Role type
Digital Content & Influencer Marketing Manager
Builds
Short-form video and image content for Instagram, influencer networks, and UGC programs
Domain
D2C e-commerce / Parenting & Family Lifestyle
Deliverable
product features
Required skills
Social media strategy, influencer relationship management, UGC sourcing, short-form video production, visual design, campaign planning, data-driven optimization, asynchronous collaboration
Preferred skills
Baby/parenting content expertise, D2C/subscription brand background, on-camera comfort
Technologies
Instagram, Asana, ClickUp, WhatsApp, Google Workspace
Responsibilities
Create and produce short-form video and image content for Instagram; Build and manage an ongoing network of influencers and UGC contributors; Lead Instagram growth by managing followers, engagement, and reach; Develop and execute content calendars for community building and conversion; Test, learn, and optimize based on platform performance data.
Seniority
Individual Contributor