Global Digital Strategy & Projects Lead
Core
Architecting and executing end-to-end global upstream digital strategy and Martech ecosystem for Pharmaceutical Diagnostics to drive market development and customer experience.
Role type
Senior IC Global Digital Strategy & Projects Lead
Builds
Global Martech stack, PDx website, omnichannel campaign architectures, and digital influencer programs
Domain
Pharmaceutical Diagnostics / MedTech / Digital Marketing
Deliverable
product features
Required skills
Martech stack strategy, upstream digital strategy, systems thinking, design thinking, UX/CRO, omnichannel campaign architecture, Agile project management, data governance
Preferred skills
NPI roadmap alignment, digital opinion leader program development, high-level data-driven judgment
Technologies
Marketo, Salesforce, Adobe
Responsibilities
Develop global Martech stack strategy; Lead global PDx website strategy; Design omnichannel campaign architectures; Lead complex digital projects using Agile; Establish global data governance standards
Seniority
Senior, hands-on IC
