Content/Markenstratege (w|m|x)
Core
Developing and executing a consistent content strategy and brand positioning across digital channels to support international market expansion for a mobile charging unit and smart services company.
Role type
Content Strategy & Brand Management
Builds
Content plans, brand positioning frameworks, and market entry strategies for NRGkick
Domain
Mobility technology / Smart services / B2B & B2C
Deliverable
product features
Required skills
Content strategy, brand positioning, value proposition development, messaging frameworks, market analysis, competitive analysis, trend observation, UX writing, digital communication
Preferred skills
Internationalization experience, B2B/B2C content creation, video content concepting
Technologies
None explicitly stated
Responsibilities
Develop consistent content strategy across website, blog, social media, and newsletters; Create brand positioning strategy including value proposition and messaging frameworks; Ensure consistent brand presence in marketing materials and campaigns; Internationalize the NRGkick brand for specific markets; Create content plans, storylines, and editorial guidelines; Concept and brief high-quality content (text, video, social media, website); Analyze data-driven insights to derive strategic content recommendations; Conduct market and competitor analysis to derive strategic measures
Seniority
Mid-Senior (4+ years experience)