Product Marketing Specialist - AIA Singapore Private Limited
Core
Develop product propositions and marketing assets to drive insurance sales through third-party partners including banks, brokers, and financial advisors.
Role type
Product Marketing Specialist (Insurance Distribution)
Builds
Sales enablement assets, product narratives, and marketing initiatives for partnership channels
Domain
Insurance / Financial Services
Deliverable
product features
Required skills
Sales enablement asset creation, product narrative crafting, cross-functional collaboration, stakeholder liaison, agency management, metrics analysis, trend monitoring
Preferred skills
Experience in bancassurance, brokerage, or financial advisory channels
Technologies
EDMs, pitch decks, digital portals
Responsibilities
Conceptualize value propositions and create sales enablement materials, craft relatable product narratives, manage agencies and budgets, track and analyze post-launch metrics, lead partner communications, and ensure consistency in marketing standards
Seniority
Individual Contributor
