Head of Performance Marketing
Core
Leading global performance marketing strategy for a B2B/B2C marketplace connecting beauty and wellness businesses with consumers.
Role type
Head of Performance Marketing
Builds
Scalable paid search and paid social acquisition channels for Fresha's marketplace.
Domain
Beauty, wellness, and self-care industry; digital marketing and marketplace operations.
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Paid search strategy, Paid social strategy, Team leadership, Budget forecasting, ROI optimization, CAC/LTV/ROAS analysis, Google Analytics, Google Tag Manager, Cross-functional collaboration.
Preferred skills
Experience in fast-paced data-led environments, Creative campaign development, Influencer marketing collaboration, C-suite presentation skills.
Technologies
Google Ads, YouTube Ads, Bing Ads, Meta Ads, TikTok Ads, Snapchat Ads, Pinterest Ads, Google Analytics, Google Tag Manager.
Responsibilities
Lead and scale global performance marketing strategy across Paid Search and Paid Social; Manage and develop the in-house team to deliver acquisition and ROI targets; Forecast and optimise budgets across regions and channels; Partner with Data teams to monitor CAC, LTV, and ROAS; Collaborate with Design and Influencer Marketing teams to deliver impactful creative; Present performance results and insights to senior stakeholders; Identify new growth opportunities across platforms and geographies.
Seniority
Senior, hands-on IC with team leadership