Consumer Content Marketing Manager (all genders)
Core
Craft brand moments and culture-led consumer communications for the German market, translating central guidance into local narratives and orchestrating content across web, social, events, and partner channels.
Role type
Senior Manager, Consumer Content Marketing
Builds
External-facing content programs, content calendars, and media collaborations for the German consumer market
Domain
Consumer Marketing / Communications
Deliverable
product features
Required skills
Consumer communications strategy, storytelling and messaging, agency management, cross-functional stakeholder coordination, project management, data analysis of market trends, content calendar orchestration
Preferred skills
Financial services industry knowledge, experience with recurring content formats (podcasts, webinars), multinational brand execution experience
Technologies
None explicitly stated
Responsibilities
Define Germany content marketing strategy and create culture-first stories; own the content calendar across channels; analyze consumer research and market trends; develop messaging frameworks with copywriters and designers; lead external-facing content and speaking programs; brief and manage agencies; coordinate paid content with the Media team; monitor coverage and impact metrics
Seniority
Senior, hands-on manager
