Marketing Manager Netherlands
Core
Build and scale a demand generation engine to drive pipeline and revenue for a B2B SaaS infrastructure platform in the Netherlands.
Role type
B2B SaaS Marketing Manager (Demand Generation)
Builds
Full-funnel campaigns, qualified pipeline, and revenue impact for the OneLink platform
Domain
Construction technology / Infrastructure software
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
Demand generation strategy, full-funnel campaign execution, conversion rate optimization, CRM and marketing automation proficiency, multichannel campaign management, data-driven performance tracking, cross-functional alignment with Sales and Product
Preferred skills
Experience in SaaS or technology markets, thought leadership development, strategic partnership activation
Technologies
CRM, marketing automation platforms, digital channels, content platforms, event management tools
Responsibilities
Design and execute full-funnel campaigns across digital, content, events, and partnerships; Generate qualified pipeline and improve conversion rates; Own the full marketing funnel from MQL to SQL; Track performance and optimize results with a data-driven approach; Align marketing with Sales, Product, and Customer Success priorities; Support the Managing Director on strategic initiatives; Coordinate local marketing resources and Group Marketing collaboration; Increase brand awareness in the Dutch infrastructure ecosystem; Activate strategic partnerships and industry events
