Marketing Manager
Core
Lead strategic transformation and scale international presence for an AI identity verification and fraud prevention company through hands-on marketing execution.
Role type
Senior hands-on B2B technology marketing manager
Builds
New global brand identity, digital presence, and international market expansion
Domain
AI, identity verification, fraud prevention, fintech, e-commerce
Deliverable
product features
Required skills
B2B marketing strategy, campaign execution, lead generation, SEO, content creation, project management, stakeholder coordination, data analysis
Preferred skills
Experience in startups and SMEs, scaling processes
Technologies
WordPress, Google Analytics, Google Ads, Pipedrive, LGM, Apollo, LinkedIn Sales Navigator
Responsibilities
Drive visual identity and website rollout, execute rebranding communication strategy, manage content publication roadmap, optimize lead generation funnel, coordinate internal and external contributors, collaborate with Sales and Product teams, co-create Go-to-Market strategies, oversee SEO strategy, manage event calendar and analyze performance
Seniority
Senior, hands-on IC