Marketing Programs Manager
Core
Design and execute product-led growth (PLG) lifecycle programs and demand generation campaigns to move developers and platform engineers from first touch to active product users and into the enterprise pipeline.
Role type
Product-led growth marketing manager
Builds
PLG programs, demand generation campaigns, and product adoption motions for developer-focused channels
Domain
Enterprise open source software, cloud-native platforms, developer tools
Deliverable
product features
Required skills
Funnel thinking, conversion optimization, product usage data analysis, multi-channel campaign execution, lifecycle program design, experimentation
Preferred skills
Experience with EKS and cloud-native environments, partnership management with cloud providers
Technologies
AWS, EKS, cloud-native environments
Responsibilities
Design and execute campaigns driving product trial, self-service adoption, and activation; Build and optimize growth funnels from acquisition through trial-to-paid conversion; Develop targeted acquisition programs for platform engineers and DevOps teams; Build lifecycle programs supporting onboarding, activation, and expansion; Own funnel metrics including signups, activation rates, and trial-to-paid conversion.
Seniority
Mid-level, hands-on execution