Digital Marketing Manager
Core
Leading the digital transformation and modernization of digital devices for a major crop protection company in France.
Role type
Digital Marketing Manager
Builds
Digital launch plans for major innovations, CRM systems, and website overhauls for FMC France.
Domain
Agriculture / Crop Protection
Deliverable
product features
Required skills
Digital project management, CRM administration and segmentation, web project coordination, digital campaign design and execution, KPI definition and performance reporting, social media management and content strategy, SEO expertise, English fluency.
Preferred skills
Knowledge of SEMrush or Brandwatch, familiarity with AI generation tools, knowledge of the French agricultural market.
Responsibilities
Build and implement digital launch plans for major innovations; Administer and evolve the FMC France CRM; Coordinate the refactoring of the FMC France website; Design and analyze digital marketing campaigns; Manage and animate FMC France social media channels (X, LinkedIn, Instagram).
Seniority
Mid-level (2+ years experience)