Content Marketing Manager (m/w/d)
Core
Develop and produce compelling content for website, social media, newsletters, whitepapers, case studies, and product communication to drive visibility, reach, and lead generation.
Role type
Content Marketing Manager
Builds
Content assets and campaigns for B2B/industrial products
Domain
B2B / Industrial Marketing
Deliverable
product features
Required skills
Content strategy, SEO, storytelling, copywriting, social media management, project management, performance analysis, marketing automation, lead nurturing, CMS management, CRM management
Preferred skills
Experience in B2B or industrial environments, experience marketing complex products or services
Technologies
TYPO3, Salesforce, Marketing Automation tools
Responsibilities
Plan, manage, and optimize content measures; ensure consistent brand presence; design and execute email and nurturing campaigns; coordinate projects with internal and external stakeholders; monitor and analyze content formats and campaigns based on KPIs.
Seniority
Mid-level, hands-on IC