E-commerce marketing manager
Core
Managing e-commerce sales for cosmetics and supplements on Shopify, driving B2B and B2C expansion, and leading international growth.
Role type
E-commerce marketing manager
Builds
Shopify stores (B2B and B2C), international market expansion, email marketing automation flows
Domain
E-commerce, cosmetics, supplements
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Shopify platform expertise, B2B and B2C sales management, email marketing and automation, data analysis, team coordination
Preferred skills
Klaviyo, GetResponse, Mailchimp, GA4, Hotjar, Klaviyo, Meta Ads, Google Ads
Technologies
Shopify Plus, Klaviyo, Meta Ads, Google Ads
Responsibilities
Manage Shopify store architecture and optimize conversion rates, average order value, and lifetime value; Implement new functionalities and expand into foreign markets; Execute email marketing campaigns and automation scenarios; Analyze data and report on KPIs; Coordinate developers, designers, and agencies
Seniority
Mid-level, hands-on IC
