Digital Marketing Manager
Core
Define and develop digital marketing strategies and objectives for assigned clients, ensuring alignment with their business goals and desired performance.
Role type
Digital Marketing Manager
Builds
Advertising campaigns, dashboards, and reports for client brands
Domain
Digital Marketing / Advertising
Deliverable
client delivery
Required skills
Digital marketing strategy, advertising platform management, data analysis and reporting, landing page creation, lead generation (DEM), GenAI platform usage
Preferred skills
Marketing automation and CRM, CRO methodologies, advanced data analysis, SEO, basic web development
Technologies
Meta, LinkedIn, Pinterest, TikTok, Google Ads, Google Looker Studio, Programmatic, Google Tag Manager, Analytics, Cookiebot, Supermetrics, PowerMyAnalytics, Adverity, Unbounce, Mailchimp, HubSpot, Salesforce, Power BI
Responsibilities
Define strategic digital marketing objectives for clients, manage advertising campaigns, create dashboards and reports, interface with clients for modifications and new proposals, participate in bidding and presales, support project estimation and junior staff training
Seniority
Mid-level, hands-on IC
