Marketing Manager
Core
Shaping and driving the organization's marketing strategy to support business growth, brand positioning, and customer engagement for a portfolio of B2B events.
Role type
Senior IC Marketing Manager (B2B Events)
Builds
B2B event marketing campaigns, brand assets, and digital presence for exhibition products.
Domain
B2B Events / Experiential Marketing
Deliverable
product features
Required skills
Integrated marketing strategy, multi-channel campaign execution, B2B event landscape knowledge, supplier relationship management, digital agency management, copywriting, database management, market research, contract negotiation
Preferred skills
Social media strategy, stakeholder management, project management
Technologies
Social media platforms, digital agency tools, website management platforms
Responsibilities
Oversee B2B event portfolio marketing activity including branding; Plan and execute visitor and exhibitor marketing campaigns; Produce strategic and execution plans for all campaigns; Provide integrated marketing support to exhibition sales teams; Co-ordinate and manage a range of supplier relationships; Manage digital agency relationships; Manage, develop and maintain all product websites; Produce advertising, marketing and sales collateral; Manage database management, development and list sourcing; Develop, negotiate and fulfil contract agreements with media partners; Conduct or commission relevant market research; Manage, motivate and work in tandem with the Portfolio Marketing Manager
Seniority
Senior, hands-on IC
