Digital Account Manager
Core
Managing day-to-day client relationships and leading the execution of integrated digital and media campaigns to drive account growth and deliver on time, on budget, and to quality standards.
Role type
Digital Account Manager
Builds
Integrated digital and media campaigns across paid, owned, and earned touchpoints for global and regional clients.
Domain
Integrated marketing communications and digital media
Deliverable
client delivery
Required skills
Digital media planning, performance marketing, campaign optimization, multi-channel campaign management, digital production workflows, web and app analytics, consultative client management, project execution
Preferred skills
Adobe Analytics, Google Analytics, Adobe Target, AEM, JIRA, Adobe Target
Technologies
AEM, JIRA, Adobe Target, Adobe Analytics, Google Analytics
Responsibilities
Manage day-to-day client relationships and act as a trusted partner; Lead execution of integrated digital and media campaigns; Work with planning, creative, media, and data analyst teams to develop strategies; Support media planning and activation across paid digital channels; Translate client briefs into internal briefs; Manage multi-channel campaigns across paid, owned, and earned touchpoints; Coordinate global or regional campaigns; Demonstrate hands-on understanding of digital performance marketing to track performance and optimize; Identify incremental growth opportunities; Proactively surface insights and recommendations based on data and trends; Ensure accurate project execution; Take a consultative approach with clients.
Seniority
Mid-Senior, hands-on IC
