Account Manager / Senior Account Manager
Core
Managing client relationships and leading agency teams to deliver integrated marketing communications, digital campaigns, and POSM execution.
Role type
Senior Account Manager (Integrated Marketing)
Builds
Integrated marketing campaigns, digital/social media strategies, and physical marketing materials (POSM) for clients.
Domain
Advertising and Integrated Marketing Communications
Deliverable
client delivery
Required skills
Integrated campaign management, client relationship management, creative strategy development, POSM planning and execution, vendor collaboration, project timeline and budget management, presentation skills
Preferred skills
Digital marketing knowledge, web analytics, data-driven marketing, content marketing, large format printing knowledge
Technologies
Digital marketing platforms, web analytics tools, POSM production systems
Responsibilities
Develop creative strategies and briefs, liaise with clients to understand advertising requirements, organize and execute POSM lifecycle from concept to distribution, manage production quality and budget, lead internal collaboration between Creative, Media, and Planning teams, present campaign details to clients
Seniority
Mid-Senior, hands-on IC