Senior Director, Marketing – New Game Launch

Required skills

product marketing, game marketing, growth marketing, live game strategy, major launch initiatives, differentiated positioning, cross-functional marketing, game and marketing KPIs, creative campaigns, strategic execution, stakeholder management, external partnerships

Preferred skills

mobile gaming, casual games, user acquisition, global marketing strategies, team scaling

Technologies

Responsibilities

own marketing vision and strategy, lead go-to-market strategy, define product positioning, develop integrated marketing strategies, shape creative strategy, build and execute campaigns, partner with cross-functional teams, act as marketing partner to game leadership, champion player voice, develop launch narratives, build community programs, manage licensor relationships, lead marketing team

Seniority

Director or Senior Director

Domain

mobile gaming, game publishing, interactive entertainment