Performance Marketing Product Owner (MarTech) - Hybrid
Core
Define data-enablement roadmaps and orchestrate implementation of web/app tracking, audience creation, and data feeds for marketing campaigns across media platforms to ensure accurate measurement and compliance.
Role type
Performance Marketing Product Owner (MarTech)
Builds
Marketing measurement infrastructure, tracking implementations, and audience segments for media platforms
Domain
Travel technology, MarTech, AdTech, Data Analytics
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Conversion tracking implementation (pixel, CAPI, API/Events, Enhanced Conversions), Web and app analytics fundamentals, Event structures and data layer design, Media platform ecosystems (Meta, TikTok, Google Ads, Microsoft Ads, Apple Ads, Criteo), GDPR and privacy compliance, Troubleshooting and QA capabilities, Technical specification writing
Preferred skills
Applied AI tools usage (e.g., Gemini), Experimentation mindset, AI-enhanced problem solving, Adaptability and learning agility
Technologies
Google Analytics, Appsflyer, GTM, SDKs, Meta, TikTok, YouTube, Google Ads, Microsoft Ads, Apple Ads, Criteo, DSPs
Responsibilities
Define specifications for event tracking across web and mobile, Build and manage audience segments across platforms, Audit existing tracking implementations for accuracy and compliance, Troubleshoot tracking and tagging issues, Conduct ad-hoc analyses to detect tracking gaps and quantify business impact, Document tracking setups and compliance decisions
Seniority
Mid-level, hands-on IC
