Global Content & Search Lead - Digital Marketing
Core
Define and own global strategy, governance, and operating models for digital content and search (organic, paid, AEO) while scaling AI-enabled workflows and agents for content enrichment and optimization.
Role type
Senior global digital marketing leader (content & search)
Builds
Global content and search ecosystem, AI workflows, governance frameworks, and executive-level insights
Domain
Digital Marketing, Search, AI, Content Strategy
Deliverable
product features
Required skills
Global strategy definition, AI workflow and agent management, data analytics and KPIs, enterprise CMS platforms, SEO/AEO, paid search governance, executive communication, change management
Preferred skills
Managing global teams in matrixed environments, experience in global financial services, knowledge of cutting-edge AI tools
Technologies
Enterprise CMS, Analytics tools, AI-enabled solutions, Paid search technologies
Responsibilities
Define global strategy and operating models for content and search; Scale AI-enabled workflows for content enrichment and optimization; Use analytics to drive personalization and testing; Oversee content governance and paid search standards; Align platform roadmaps with governance requirements; Report global KPIs to senior management; Lead global enablement and change programs
Seniority
Senior, hands-on IC with executive-level influence
