Working Student - Performance Marketing (f/m/div)
Core
Support the Performance Marketing team in strengthening and scaling Lead Scoring and Lead Management capabilities using data, automation, and a Customer Data Platform (CDP) to improve conversion and efficiency.
Role type
Working Student, Performance Marketing Operations
Builds
Lead scoring models, CDP data flows, and automated lead management workflows
Domain
B2B Technology / Marketing Operations
Deliverable
product features
Required skills
Lead management, CRM operations, data analytics, project coordination, workflow automation, stakeholder management, funnel analysis
Preferred skills
Experience in digital marketing, marketing operations, or sales operations
Technologies
Customer Data Platform (CDP), CRM systems
Responsibilities
Validate and test lead scoring rules and models; ensure clean data flows and identity resolution in the CDP; coordinate implementation workstreams and manage project timelines; automate lead management workflows; collaborate with Sales, RevOps, and Data teams; track funnel performance and recommend data-driven improvements