シニアスペシャリスト, ウェブマーケティング
Core
Lead Infineon Japan's digital marketing to drive business growth through website expansion and optimized web experiences.
Role type
Senior Specialist, Web Marketing
Builds
Digital strategies and web experiences for the Japanese market
Domain
Semiconductor / B2B Marketing
Deliverable
product features
Required skills
Web analytics, SEO strategy, Content planning, Competitive analysis, Data visualization, LLM/Generative Search optimization
Preferred skills
HTML/CSS/JavaScript, CMS operations, AI tools (GitHub Copilot), LLMO, Global organization experience
Technologies
Adobe Analytics, Google Analytics, LLM, Generative Search, GitHub Copilot
Responsibilities
Analyze web traffic and user behavior to propose improvements; Create and share reports for business/marketing teams; Plan and execute SEO strategies including technical SEO; Optimize content for AI search and LLMs; Collaborate with operations/marketing teams on content planning; Evaluate and improve content performance; Analyze competitor web strategies; Support personalization program (myInfineon) operations.
Seniority
Senior, hands-on IC