Director Global Application Marketing
Core
Define and execute a global strategy for human-machine interface (HMI) solutions, combining Infineon's capabilities in sensing, connectivity, compute, graphics, and application software to create differentiated solutions for consumer, smart home, building, appliances, medical, and robotics markets.
Role type
Director, Global Application Marketing
Builds
Global HMI strategy, value propositions, and qualified opportunity funnels for consumer, smart home, building, appliances, medical, and robotics markets
Domain
Semiconductor / Human-Machine Interface (HMI)
Deliverable
product features
Required skills
Strategic leadership, technical judgment, commercial execution, market and customer insight, cross-functional coordination, design-win pursuit, funnel management
Preferred skills
None stated
Technologies
HMI solutions, sensing, connectivity, compute, graphics, application software
Responsibilities
Develop and orchestrate the global HMI strategy in partnership with product lines, regional organizations, sales, engineering, software, and business leadership; Create a clear, compelling, and distinctly Infineon HMI value proposition for internal and external audiences; Evaluate customer system requirements and identify high-value combinations of Infineon hardware, software, and architecture capabilities; Set funnel targets by market, region, and customer; Participate directly in strategically important design-win pursuits; Build customer intimacy through technically substantive engagement with customer engineering and system architecture
