Senior Marketing Specialist
Core
Local marketing coordination for luxury real estate in Milan and Lombardy, bridging national strategy with local sales team needs.
Role type
Senior Marketing Specialist (Local)
Builds
Local marketing campaigns, events, and lead generation activities for luxury real estate agents.
Domain
Luxury Real Estate, Milan/Lombardia
Deliverable
product features
Required skills
Omnichannel marketing, local campaign coordination, event management, social media & newsletter management, budget management, local market knowledge, Italian language fluency
Preferred skills
Knowledge of luxury/design/architecture sectors, Canva/CapCut proficiency, English professional level
Technologies
Canva, CapCut, Social media platforms (Instagram, Facebook, LinkedIn)
Responsibilities
Create and adapt local marketing materials and campaigns; Coordinate and optimize offline and online campaigns; Manage local event lifecycle from ideation to execution; Develop local editorial plans for newsletters and social media; Manage local marketing budget and plan execution; Identify offline channels and recruiting tools for real estate agents; Produce and control distribution of 'farming' materials.
Seniority
Senior, hands-on IC
