Senior Manager Marcomm
Core
Lead integrated marketing and communications strategy for UK branch campuses in India, positioning them as responsible partners in India's higher education ambitions.
Role type
Senior Manager, Marketing and Communications
Builds
Integrated annual marcomms strategy, student-facing digital campaigns, content assets, media narratives, and member engagement toolkits.
Domain
Education sector, UK-India higher education partnerships
Deliverable
product features
Required skills
Integrated marketing strategy, stakeholder management, digital campaign management, content creation, media relations, budget management, data analytics, supplier coordination
Preferred skills
Education sector experience, strategic planning, negotiation
Technologies
GA4, UTM, Meta, Search, YouTube
Responsibilities
Develop and deliver the integrated annual UKUIMP marcomms strategy and activity calendar; Lead marketing plans for active cities and feeder markets with audience segmentation; Create and manage a shared content bank of student stories and proof points; Develop messaging frameworks and secure media coverage; Build trusted relationships with member university marketing teams; Set up reporting structures and build dashboards for performance tracking; Prepare annual and campaign-level budget plans and manage supplier coordination.
Seniority
Senior, hands-on IC