Marketing Automation Specialist
Core
Build and execute marketing campaigns and programs in HubSpot, adapting global journeys for local markets and managing content localization.
Role type
Marketing Automation Specialist
Builds
Marketing campaigns, email templates, landing pages, customer journeys, and reporting dashboards
Domain
Digital Marketing / Education Sector
Deliverable
product features
Required skills
HubSpot Marketing Hub expertise, campaign design, journey mapping, content localization, list management, platform governance
Preferred skills
HubSpot Marketing Hub Certification, experience in large complex organizations
Technologies
HubSpot Marketing Hub
Responsibilities
Design and build email templates, landing pages, and customer journeys; manage contact lists and platform governance; adapt global marketing journeys for local markets; support global reporting dashboards
Seniority
Mid-level, hands-on IC