Senior Product Manager, Downstream CDx
Core
Oversees launch execution and continuation marketing for Cardiac Diagnostics (CDx) hardware and software products, developing plans, pricing strategies, and collaborating with cross-functional teams to meet revenue and customer satisfaction goals.
Role type
Senior Product Manager (Medical Devices)
Builds
Marketing plans, launch strategies, clinical education programs, and sales enablement tools for cardiac diagnostic products.
Domain
Healthcare / Medical Devices / Cardiology
Deliverable
product features
Required skills
Product launch planning, market segmentation, customer targeting, product positioning, clinical evidence synthesis, financial analysis, competitive response planning, KPI analytics, dashboard creation, field market research.
Responsibilities
Develop and execute product launch plans and continuation marketing activities; synthesize clinical evidence to shape strategy; analyze franchise sales trends and perform customer segmentation; develop tools and processes for tracking performance; execute strategies to maximize product line profitability; support competitive response plans; spend time in the field to gain market and clinical insights; assist in supply chain forecasts and revenue planning.