Marketing Manager Seeds DACH
Core
Oversees the Seed portfolio, providing leadership and strategic direction to category marketing managers and the agronomy department to drive sales, profitability, and market share.
Role type
Marketing Manager (Seeds)
Builds
Seed portfolio strategy, marketing mix, and integrated campaigns for the German, Austrian, and Swiss markets.
Domain
Agriculture / Seeds / DACH region
Deliverable
product features
Required skills
Product management, strategic marketing, demand planning, P&L management, competitor analysis, agronomy team leadership, cross-functional collaboration, campaign performance analysis
Preferred skills
Knowledge of German seed market, digital services development
Technologies
Digital services, social media, traditional marketing channels
Responsibilities
Lead portfolio strategy and marketing mix; coordinate national seed marketing strategy including product positioning and pricing; manage product lifecycle and new crop solutions; oversee agronomy team activities; build organizational competencies through training modules; execute integrated marketing campaigns; analyze campaign metrics to optimize results.
Seniority
Senior, hands-on IC