Director, Product Marketing - Lincoln
Core
Shape Lincoln's future product portfolio, lead the Product Marketing organization, and ensure vehicles deliver on brand promise and business objectives.
Role type
Director, Product Marketing (Automotive)
Builds
Luxury vehicle lineups and portfolio strategies for the Lincoln brand
Domain
Automotive / Luxury Vehicles
Deliverable
product features
Required skills
Product portfolio strategy, voice of the client integration, competitive intelligence, offering strategy, pricing strategy, cross-functional leadership, team management, financial forecasting, go-to-market planning
Preferred skills
None stated
Technologies
None stated
Responsibilities
Set product marketing strategy and translate brand pillars into vehicle choices; Define product value propositions, packaging, pricing, and mix; Champion voice of the client throughout product development; Lead product studies to modernize offerings and improve profit; Ensure disciplined handoff of marketing responsibility to launch teams; Lead cross-functional alignment across product, design, engineering, and sales; Build persuasive business cases for senior leaders; Lead, coach, and develop the Product Marketing team.