Emerging Experience Strategist
Core
Conduct outside-in market research by experiencing best-in-class shopping, buying, and owning journeys firsthand to inform Ford's global digital product strategy and roadmap.
Role type
Senior individual contributor experience strategist
Builds
Strategic insights and use cases for vehicle and non-vehicle commerce on Ford, Lincoln, and Ford Pro
Domain
Automotive retail and digital product strategy
Required skills
Customer experience strategy, market benchmarking, trend analysis, storytelling, cross-functional influence, AI tool evaluation, documentation
Preferred skills
Automotive retail experience, large purchase commerce, omnichannel strategy, global experience
Technologies
AI shopping tools, digital journey platforms
Responsibilities
Experience best-in-class shopping, buying, and owning journeys firsthand; Document experiences in a consistent format for a benchmark library; Benchmark competitors in automotive and other industries; Track trends in customer shopping and ownership behaviors; Present findings and strategic recommendations to leadership; Represent the team in industry events and share learnings monthly
