Specialist, Commercial Website
Core
Digital subject matter expert and strategic orchestrator defining, optimizing, and scaling the end-to-end digital web experience for FordPro.com.
Role type
Commercial Website Specialist
Builds
FordPro.com digital experience for commercial and fleet customers
Domain
Automotive / Commercial Vehicles / Digital Marketing
Deliverable
product features
Required skills
Digital merchandising, Site optimization, A/B testing, Adobe Experience Cloud, Salesforce, Campaign execution, Data analysis
Preferred skills
Cross-functional collaboration, Go-to-market strategy
Technologies
Adobe Experience Cloud, Salesforce
Responsibilities
Own on-site execution of go-to-market campaigns and sales events; Drive day-to-day merchandising across commercial vehicles, software, service, and financing; Lead the always-on test & learn program; Identify and prioritize site optimization opportunities; Work hands-on with Adobe Experience Cloud and Salesforce to deploy dynamic content; Monitor campaign and test performance.
Seniority
Individual Contributor
