General Manager, Fathom
Core
Strategic leadership for the launch and P&L performance of Ford's new Universal Electric Vehicle (UEV) Fathom line, driving go-to-market execution and consumer marketing.
Role type
Senior General Manager, Automotive Product Line
Builds
Mass-market electric vehicle line (Fathom)
Domain
Automotive / Electric Vehicles
Deliverable
product features
Required skills
Strategic planning, P&L management, Go-to-market strategy, Consumer marketing, Portfolio management, Cross-functional leadership, Dealer governance, Cost optimization, Brand positioning, Demand planning
Preferred skills
Experience in skunkworks programs, High-technology firm background
Technologies
None stated
Responsibilities
Translate long-term UEV vision into actionable commercial strategies; Own North American retail strategy and market entry; Lead strategic studies for platform efficiency and cost reduction; Define target portfolio roles and product positioning; Lead dealer governance committees; Account for comprehensive budget and end-to-end vehicle P&L; Own vehicle line pricing and incentive management; Lead cross-functional vehicle line performance reviews; Maintain direct responsibility for Consumer Marketing teams; Direct brand positioning and messaging strategies; Oversee Go-To-Market launch plans and dealer engagement; Forge partnerships across Design, Engineering, Manufacturing, and Supply Chain; Represent the product line in executive briefings.
Seniority
Senior, hands-on IC