Ford Racing Customer Data and Analytics Manager
Core
Establish a foundational data architecture and single source of truth for Ford Racing customer knowledge across sales, parts, services, and events to synthesize actionable insights for the business.
Role type
Senior data analytics and data management manager
Builds
Integrated customer knowledge repository and data solutions
Domain
Automotive / Customer Data & Analytics
Deliverable
dashboards & analysis
Required skills
Data management, Advanced SQL, GCP/BigQuery, Power BI, Data privacy compliance, Third-party data partnership management, Knowledge repository creation, Cross-functional collaboration
Preferred skills
Master's in Data Science/Analytics/MBA, Cloud/data platform certifications, Customer/marketing analytics background
Responsibilities
Source and maintain customer data across all touchpoints; Partner cross-functionally to operate within enterprise platforms; Identify and manage third-party data partnerships; Frame customer questions and build integrated data solutions; Synthesize findings into narrated conclusions with clear implications; Stand up and maintain a customer knowledge repository; Own privacy consent compliance for customer data.
