Manager, Off-Road Racing and Product Marketing
Core
Lead Ford Racing's off-road racing marketing and product initiatives, ensuring racing DNA flows into production car strategies and communications for the Raptor line.
Role type
Manager, Off-Road Racing and Product Marketing
Builds
Ford Raptor product line marketing, off-road race activations, and brand positioning
Domain
Automotive / Motorsport
Deliverable
product features
Required skills
Off-road marketing strategy, team leadership, agency management, race operations coordination, budget forecasting, brand positioning, stakeholder management
Preferred skills
Automotive product planning, off-road hospitality experience, on-site activation development
Technologies
None stated
Responsibilities
Oversee off-road racing marketing initiatives and Raptor products; Prioritize amplification of specific race series; Lead development of the Raptor brand; Lead off-road race operations and series/partner/driver relationships; Plan, manage and forecast budget utilization across race series/activations
Seniority
Manager, 5+ years direct reports