Communications Insights & Analytics Mgr
Core
Leads enterprise communications measurement program, transforming data from communications, marketing, and digital channels into actionable insights to guide strategy and optimize investment.
Role type
Senior IC communications analytics manager
Builds
Executive reporting products, KPI frameworks, and enterprise measurement standards
Domain
Corporate communications, digital marketing analytics, business intelligence
Deliverable
dashboards & analysis
Required skills
Communications analytics, digital marketing analytics, business intelligence, GA4, GTM, Looker Studio, Power BI, BigQuery, SQL, Python, executive reporting design, KPI framework design, data synthesis
Preferred skills
Data Science, Statistics, Computer Science, Business Analytics, Marketing Analytics, generative AI tools, media intelligence, social intelligence, sentiment analysis, audience intelligence, reputation measurement, Talkwalker, Meltwater, Hootsuite, Sitecore, Brightcove, LinkedIn, Meta, Semrush, Folloze, TyGraph, Workshop, Emarsys, analytics transformation leadership
Technologies
GA4, GTM, Looker Studio, Power BI, BigQuery, SQL, Python, Talkwalker, Meltwater, Hootsuite, Sitecore, Brightcove, LinkedIn, Meta, Semrush, Folloze, TyGraph, Workshop, Emarsys
Responsibilities
Lead the Communications Insights and Analytics Program and drive the evolution of measurement capabilities and analytics roadmap. Define KPI frameworks, measurement standards, and methodologies connecting communications outcomes to business objectives. Design reporting products providing clear, decision-ready insights to executives and leaders. Translate complex communications and digital marketing data into meaningful insights and business implications. Manage vendors and technologies supporting the communications analytics ecosystem. Partner with IT to ensure communications data is reliable, secure, governed, and scalable. Guide stakeholders in interpreting performance data and translating insights into actions.
Seniority
Senior, hands-on IC
