Lead Specialist, Retail Media (i-Health) - Shelton, CT
Core
Lead retail media campaigns for consumer health brands (Culturelle, AZO, Estroven) across Walmart Connect and Target Roundel to drive sales and brand growth.
Role type
Senior IC retail media specialist
Builds
Performance marketing campaigns (Sponsored Products, Brands, Display, Video) for CPG health brands
Domain
CPG / Consumer Health / Retail Media
Required skills
Retail media strategy, campaign setup and optimization, budget management, performance analysis, Microsoft Excel, stakeholder alignment
Preferred skills
Experience with sponsored search/display/audience-based campaigns, knowledge of 3rd party retail media tools
Technologies
Walmart Connect, Target Roundel, Scintilla
Responsibilities
Develop retail media strategies aligned with business objectives; Build, launch, and optimize campaigns across multiple formats; Monitor pacing and performance to improve ROAS and conversion; Partner with Brand Marketing, Sales, and Analytics teams; Collaborate with retailer representatives and agency partners; Conduct post-campaign analysis and reporting.
Seniority
Mid-level, hands-on IC (via careerplan.io/jobs/562949978512307-lead-specialist-retail-media-i-health-shelton-ct-at-dsm)