marketing manager
Core
Plan and execute integrated marketing strategies to strengthen brand positioning, increase customer engagement, and drive revenue growth across digital and offline platforms.
Role type
Marketing Manager
Builds
Brand identity, marketing campaigns, content calendars, promotional materials, and loyalty programs.
Domain
Digital marketing, brand management, customer engagement
Deliverable
product features
Required skills
Integrated marketing planning, brand identity management, campaign execution, content calendar management, market trend analysis, performance analytics, budget management, social media management, stakeholder collaboration, customer feedback interpretation
Preferred skills
Experience with digital marketing trends and technologies
Technologies
Analytics tools, social media platforms
Responsibilities
Develop and implement integrated marketing plans aligned with business objectives; Manage brand identity, tone, and visual consistency across all communication channels; Plan, execute, and monitor marketing campaigns across social media, digital advertising, email, and on-ground promotions; Create and oversee content calendars, promotional materials, and campaign timelines; Analyse market trends, customer behaviour, and competitor activities to identify opportunities; Track campaign performance using analytics tools and prepare reports on reach, engagement, conversion, and ROI; Collaborate with sales and operations teams to support product launches and promotions; Manage marketing budgets, allocate resources, and optimize spending; Oversee social media presence including content planning and community engagement; Coordinate with designers, agencies, photographers, and influencers to produce marketing assets; Plan and execute brand activations, seasonal promotions, and customer engagement initiatives; Conduct customer feedback collection and interpret insights to refine marketing approaches; Develop loyalty programmes and retention campaigns to increase repeat business; Ensure all marketing activities comply with brand guidelines and company policies; Stay updated on digital marketing trends, platforms, and technologies to continuously improve effectiveness.