Head of Marketing - Western Africa
Core
Lead the development and execution of marketing strategies to drive brand leadership, market growth, and customer adoption for Sun King's off-grid solar, mobile phone, and clean cooking products across Western Africa.
Role type
Senior leadership marketing head (Western Africa)
Builds
Integrated brand campaigns, go-to-market strategies, and customer marketing programs for clean energy and solar technology products
Domain
Renewable energy / Off-grid solar / Emerging markets
Deliverable
product features
Required skills
Strategic marketing leadership, customer segmentation, brand positioning, go-to-market strategy, digital transformation, team leadership, budget management, emerging-market consumer behavior analysis
Preferred skills
Experience in renewable energy or off-grid solar, experience targeting base-of-pyramid consumers, experience in FMCG or durable goods, experience working across multiple countries
Technologies
CRM, data analytics tools, digital channels
Responsibilities
Partner with VP of Marketing to design and execute global marketing strategy for Western Africa; Align marketing objectives with commercial sales leadership; Champion customer and market insights to shape campaigns and product design; Develop GTM strategies for new product launches and market entries; Lead digital transformation of the marketing function; Lead, mentor, and develop regional and functional marketing teams
Seniority
Senior, hands-on IC with leadership responsibilities