Analista De Marketing Digital
Core
Plan, execute, and analyze integrated digital communication and marketing strategies to position the brand consistently and drive growth.
Role type
Digital Marketing Analyst
Builds
Social media content, email marketing campaigns, e-commerce promotions, and paid traffic campaigns
Domain
Digital Marketing / E-commerce
Deliverable
product features
Required skills
Creative content creation, data analysis, A/B testing, campaign management, cross-channel strategy, vendor management, trend research
Preferred skills
Video on-camera presence, experience with WhatsApp Business API
Technologies
Google Ads, Meta Ads, WhatsApp Business API, email marketing platforms, e-commerce platforms
Responsibilities
Plan and execute integrated digital communication strategies; manage editorial calendars for social media, email, and e-commerce; produce and edit multimedia content; administer WhatsApp Business and email marketing tools; monitor digital interactions and brand tone; analyze performance metrics and present strategic reports; conduct A/B tests on creatives and segments; support paid traffic campaigns; research digital trends and benchmarks; collaborate with influencers and media partners.
Seniority
Mid-level, hands-on IC