Assistant Marketing Manager
Core
Designing menu boards, store merchandising, and marketing collaterals while supporting new store openings and new product launches in the Singapore market.
Role type
Assistant Marketing Manager (Retail/Food & Beverage)
Builds
In-store marketing campaigns, new store launch activations, and new product introductions
Domain
Retail / Food & Beverage / Singapore
Deliverable
product features
Required skills
Menu-board design, store merchandising, data analytics, budget management, cross-functional collaboration, event planning, negotiation, market trend analysis
Preferred skills
Consumer survey design, product trial support
Technologies
Data analytics tools
Responsibilities
Direct menu-board design and store merchandising, use customer feedback and data analytics to enhance marketing touchpoints, create and implement marketing strategies for new store openings, engage landlords and local businesses for advertising support, assist in sourcing and negotiating with external agencies for in-store events, analyse campaign performance against goals, manage marketing budgets, collaborate cross-functionally with internal teams, share market and consumer trends for new product development, support product trials and obtain consumer surveys for new launches