Técnico/a Digital Marketing
Core
Execute digital marketing campaigns and manage brand visibility for a university with 8,000 students across 16 degree programs and various master's degrees.
Role type
Digital Marketing Technician
Builds
Digital marketing campaigns, landing pages, and reporting dashboards for the university's marketing department.
Domain
Higher Education / Digital Marketing
Deliverable
product features
Required skills
Salesforce Marketing Cloud, Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, Google Analytics, Google Tag Manager, Drupal, market research, budget management
Preferred skills
Salesforce Sales Cloud, official Salesforce certification, SEO tools (Semrush)
Technologies
Salesforce, Google Ads, Meta, TikTok, LinkedIn, Google Analytics, Google Tag Manager, Drupal, Semrush
Responsibilities
Configure Salesforce Marketing Cloud journeys and reports; execute and track digital campaigns; optimize landing pages and websites; analyze campaign data and develop presentations for leadership; conduct market research studies; manage agency relationships and media plans; control marketing budgets.
Seniority
Mid-level, hands-on IC