Senior Product Manager (Liveops)
Core
Design and execute daily/weekly promotional plans, campaign design, creative development, operational launch, QA, and analysis of results for live-ops and monetization strategies in mobile games.
Role type
Senior Product Manager (Liveops)
Builds
Live-ops campaigns and monetization strategies for Zynga's mobile game portfolio
Domain
Interactive entertainment / Mobile gaming
Deliverable
product features
Required skills
Liveops management, campaign design, creative development, A/B testing, quantitative analysis, metrics-driven decision making, operational excellence, cross-functional coordination
Preferred skills
Experience in volatile and fast-paced environments, adaptability
Technologies
A/B testing frameworks, analytics tools
Responsibilities
Create live-ops vision and execute promotional plans; Analyze current monetization strategy including pricing and segmentation; Frame hypotheses and design A/B tests; Monitor and analyze key performance metrics (ARPU, conversion, funnel, churn); Develop best practices for operational excellence; Coordinate with features teams on live-ops needs
Seniority
Senior, hands-on IC
