Global Product Marketing Lead/ Manager
Core
Global Product Marketing Lead/Manager responsible for positioning Ignition as a category leader, driving product awareness and adoption, and unlocking new customer and revenue growth in core markets.
Role type
Senior IC Product Marketing Lead/Manager
Builds
AI-powered revenue and billing automation platform for professional services firms and agencies
Domain
B2B SaaS / Professional Services / Accounting Software
Deliverable
product features
Required skills
GTM strategy development, product positioning and messaging, customer research and analysis, sales enablement, product adoption campaigns, market and competitor insights, cross-functional stakeholder management
Preferred skills
Experience in accounting or professional services software industry, proficiency with Hubspot and Asana, experience leveraging AI tools for GTM initiatives
Technologies
Hubspot, Asana, AI tools
Responsibilities
Develop and implement GTM strategies for new products, features, and verticals; create product marketing collateral including web pages, blogs, and case studies; equip sales teams with insights, messaging, and playbooks; conduct customer research to champion the voice of the customer; drive product awareness and education campaigns; influence product packaging and pricing strategies
Seniority
Senior, hands-on IC