Customer Marketing Manager
Core
Deliver world-class in-store commercial solutions along the shopper journey, developing optimal promotional programs and ensuring excellent in-store execution for OTC brands.
Role type
Customer Marketing Manager
Builds
Promotional programs, joint business plans, and in-store execution strategies for major retailers.
Domain
Consumer Health (OTC) / Retail Trade Marketing
Deliverable
product features
Required skills
Promotional development, shopper insights analysis, key account strategy, budget management, project management, retail analysis
Preferred skills
Continuous improvement mindset, relationship building with stakeholders, innovative category growth strategies
Technologies
POS materials, market data analysis tools
Responsibilities
Lead promotional projects for OTC based on shopper insights; manage deadlines for promo development and act as key contact for 3rd party agencies; support joint business planning and ensure effective execution of promotional calendars; drive in-store excellence measurements; analyze market data and promotional effectiveness; build strong key account and brand plans with Brand Marketing and Key Account Managers.
Seniority
Junior/Mid-level (1-2 years experience)
