Digital Marketing Specialist
Core
Lead, design, and execute multi-channel digital marketing initiatives including strategy, content creation, SEO, and performance optimization for multiple businesses.
Role type
Digital Marketing Specialist
Builds
Digital campaigns, content assets, optimized web experiences, and customer engagement strategies
Domain
Digital Marketing, Content Strategy, SEO, UI/UX
Deliverable
product features
Required skills
Digital marketing strategy, SEO, PPC management, content creation, social media management, email marketing, data analysis, UI/UX optimization, CMS management
Preferred skills
HTML, CSS, JavaScript, programmatic advertising, outdoor media trends
Technologies
Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, TikTok Ads, YouTube Ads, Google Analytics, Facebook Pixel, Google Tag Manager, Mailchimp, WordPress, Webflow, Canva, Adobe Creative Suite
Responsibilities
Develop and implement short, medium, and long-term digital marketing strategies; Design and create engaging static and video content for marketing campaigns; Optimize websites for search engines and user experience; Develop and execute targeted email marketing campaigns; Analyze and report on marketing campaign performance using tracking tools; Collaborate with developers to implement UI/UX enhancements
Seniority
Mid-level, hands-on IC
