Portfolio Optimization Manager
Core
Lead Haleon US's marketing effectiveness agenda through Marketing Mix Modeling (MMM), portfolio optimization, and resource allocation to maximize business growth and ROI.
Role type
Senior Marketing Analytics Manager (Portfolio Optimization & MMM)
Builds
Evidence-based allocation of marketing investments across brands and channels
Domain
Consumer Health / Pharmaceutical / Marketing Analytics
Deliverable
production ML models
Required skills
Marketing Mix Modeling (MMM), portfolio optimization, resource allocation, scenario planning, team leadership, stakeholder influence, external partner management
Preferred skills
Econometric modeling, forecasting, simulation, media measurement, attribution, Power BI, Tableau, R, Python
Technologies
Power BI, Tableau, R, Python
Responsibilities
Lead MMM program development, governance, and activation; translate analytical findings into business recommendations; lead portfolio optimization and resource allocation analyses; manage external analytics and consulting partners; coach and develop direct reports; influence senior leadership with data storytelling.
Seniority
Senior, hands-on IC with team leadership
