Product Marketing Manager
Core
Own go-to-market strategy and launch for Tabby's new global money transfer feature, positioning messaging, and corridor-by-corridor planning to convert existing shoppers into habitual senders.
Role type
Product Marketing Manager (GTM & Launch)
Builds
Global transfer product feature for the Tabby app
Domain
FinTech / Cross-border payments / Remittances
Deliverable
product features
Required skills
Go-to-market strategy, product positioning, market research (quant/qual), lifecycle marketing, budget management, competitive analysis, cross-functional collaboration, data analysis, persuasive writing
Preferred skills
Fintech experience, payments or regulated finance experience
Technologies
None stated
Responsibilities
Own go-to-market for global transfers; Understand the sender persona and conduct research; Turn existing customers into habitual senders; Build memory around transfer triggers; Deploy marketing budget across channels; Measure incrementality and repeat behavior
Seniority
Mid-Senior, hands-on IC
