Marketing Manager, APAC Operating Unit, Caltrate
Core
Shape growth strategy, innovation, and communication agendas for Caltrate across APAC markets outside China.
Role type
Senior Marketing Manager (Regional)
Builds
Regional brand strategy, innovation pipelines, and scalable activation frameworks for a consumer health brand.
Domain
Consumer Health / Nutrition / OTC
Deliverable
product features
Required skills
Brand marketing, portfolio management, innovation leadership, cross-functional collaboration, commercial acumen, budget management, APAC market adaptation.
Preferred skills
Experience in consumer health/nutrition/OTC, experience with diverse APAC markets.
Responsibilities
Identify emerging consumer needs and growth opportunities; define strategic priorities and innovation opportunities; partner with local markets to translate regional strategy; lead innovation development from identification to scaling; define communication and activation agendas; develop consumer propositions and content territories.
Seniority
Senior, hands-on IC
