Marketing Manager, APAC Operating Unit, Caltrate
Core
Shape growth strategy, innovation, and communication agendas for Caltrate across APAC markets outside China.
Role type
Senior Marketing Manager (Regional)
Builds
Regional brand strategy, innovation pipelines, and scalable activation frameworks for a consumer health brand.
Domain
Consumer Health / Nutrition / OTC
Deliverable
product features
Required skills
Brand marketing, portfolio management, innovation leadership, commercial acumen, cross-functional collaboration, regional strategy translation
Preferred skills
Experience in consumer health/nutrition/OTC, APAC market adaptation, digital commerce, retail media, creator partnerships
Technologies
digital commerce platforms, retail media networks, CRM tools
Responsibilities
Identify emerging consumer needs and growth opportunities for total mobility across APAC markets; Define strategic priorities and innovation opportunities to strengthen brand competitiveness; Partner with local teams to translate regional strategy into relevant portfolio choices and consumer propositions; Lead innovation development from opportunity identification through commercialization and scaling; Define communication and activation agendas aligned with regional growth priorities; Develop consumer propositions, claims, and communication toolkits adaptable by markets.
